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Sample Newsletter Article
The Patient Access Services Department: Our Goodwill Ambassadors

At one point or another, every department at (name of your hospital) comes in contact with the public. With that contact comes the opportunity to present a positive image to our community. The Access Department is most often responsible for providing patients and visitors with their first impressions of our hospital.

"We work very hard on guest relations," says Access Manager ___________. "Patients and families coming into our hospital are often in a stressful situation. Our job is to ease their concerns in a caring and efficient manner."

In an average day, the Access Department handles a variety of requests from many persons including physicians, nurses and patients. Physicians call to schedule patients for admission and nurses inform Access of any patient transfers. The Access Department staff must also be familiar with the procedures and guidelines of various insurance companies.

During the access process, patients sometimes are feeling apprehensive and need support. "When people aren't feeling well we need to be fast, accurate and above all, friendly," Access Staff member, _____________, noted. "If we don't do our job right, the problems reverberate throughout the hospital. Our main priority is to balance efficiency with large doses of caring and concern."

Another staff member, _____________, reports that his/her job is very rewarding. "I feel good at the end of the day when I know I was able to make a difference in a person's outlook by cheering them up, or smoothing away worries by being there to answer questions."

Last year (your hospital's name) admitted ________ patients, with an average length of stay of ____days.

As we approach National Healthcare Access Personnel Week we acknowledge our special goodwill ambassadors in the Access Department for initiating the caring spirit that exists among all our hospital staff. The following events have been planned during National Healthcare Access Personnel Week, April X - X , 2XXX.

(Enter your planned schedule of events here)

Contact your Marketing/Community Relations Director after sending them the memo. Schedule a meeting to discuss promoting National Healthcare Access Personnel Week in your employee newsletter. At this time, show the Director the sample article. The Director can also advise you about whether photographs can be included with the story.
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